The Step by Step Facebook Pixel and Shopify Setup!

One of the important advantages of Shopify is its integration with Facebook Pixel. Even better, you can easily go through Shopify's settings and add the FB pixel you created. However, many people have reported difficulties with this integration and it has shown that it cannot work well on all fronts.

While you can use accurate data to optimize your marketing costs and improve your ROI, the signals that the FB pixels in your Shopify store send to AI technologies like Facebook Ads will be important in optimizing advertising. If it is incorrect, you may run into a problem.

Facebook Pixel - Shopify Data Sharing

Fortunately, you can use Google Tag Manager to create a modern, advanced data structure to help you clean things up. With this feature, the tag manager can retrieve data from multiple points and process it with the appropriate checks. The method increases the accuracy of data collection and eliminates many of the problems you face.

How to Set Up FB Pixel in Shopify

In fact, you can find an interesting article on this topic on the Shopify blog. However, you have several options for setting up the Facebook pixel Shopify.

Using Shopify’s Native Integration

The previous blog post has already covered this topic for a long time, so there is no need to delve into it. However, for a rough look, consider the following steps. Please watch this video tutorial to understand the process of creating a Facebook Pixel ID. Go to Shopify settings and allow data sharing.

Go to Shopify Admin Find Facebook in the Sales Channels section. Go to Settings, then Data Sharing Settings. In the Client data sharing section, enable Enable data sharing. In the Data Sharing Level Selection section, click Standard, Advanced, or Maximum. From there, leave the installation process to the Installation Wizard.

Use Analyzify

Instead, you can get Analyzify. You will find that the local Shopify integration is limited when it comes to data processing and transmission. With Analyzify, you can track various other indicators and events and do so with great accuracy.

Final Words

You can use a manual local installation or an app like Analyzify, depending on your marketing efforts and data expectations. If you're spending a good amount of marketing dollars, it's worth investing in data tracking and reporting.