When to Use Shopify Pre Orders | Explained!

Now that you understand what pre-orders are and why they can be so useful, you may be wondering what the best ways to use them are. Although there are several of them, do not go wrong with each new product, especially when starting a pre order Shopify campaign. whether it is a small item or an upgrade.

This is because pre-order campaigns are designed to build hype and excitement around something new, and you have a lot of faith in that expectation. Also, they waste time and energy. The last thing you need is a failed post or a frustrated team, so make sure you book really affordable products.

Immediately Monetizing an Out-of-Stock Product

You don't have to wait for your product to become available again to receive orders. Especially if it takes some time, you can lose the attention of your customers by buying something similar and available in a competitor's store.

If you use Shopify pre-orders, your customer will see the discontinued product on your store website, and they can do one of two things: request to be notified when the product is full, or place a pre-order to ensure they receive it. later, without constant checking.

Releasing a New Flagship Product

Industries like gaming, electronics, and automotive often spend a lot of time and effort creating pre-order campaigns, as first-day pre-orders make up a significant portion of a campaign's overall sales. You don't have to sell a car or an iPhone to use it. If you have a flagship product, consider Shopify's pre-order campaign to create a fuss before it launches and make the most of this sales opportunity.

Discounting Existing Items with a Limited-Time Promotion

Shopify pre-orders don't have to be just new products. If you have an excess quantity of a particular product, put it up for sale to move your product. By offering a discount for pre-ordering these products, those who don't want to miss out will have early access to the offer.

Launching a New Business or Brand

If your eCommerce strategy is taking you to new heights and you're converting to another business or brand, a pre-order campaign can help. For example, fashion has worked with products produced on a seasonal calendar, which generates large sales at the end of the season. However, in recent years, the industry has embraced advance orders to promote new products.

In this way, consumers will be able to buy their favorite brands throughout the year, while companies will understand the level of interest in their new lines and brands. They can create scarcity and noise around products, which increases sales.