How to create a high-quality animated video about your product?

This article will focus on 1-2 minute animated videos, which are often called the buzzword explainer (from the Latin explain - to explain) or video infographics, which, by the way, is more focused on showing graphs and explanatory drawings.

These videos are for those who want to increase sales through effective product presentation. And such videos are effective, because they attract the client to themselves and quickly convey the basic information to the client in a beautiful way and encourage them to buy.

They warm up the client, increase the time spent by the client on the site, increase sales, increase trust. But we will talk about the benefits in more detail in the following articles.

The tasks of any explainer video, in addition to a detailed description and information about the product and its features, include the sale itself.

The popularity of video content, like content in general, is on the rise and there is no denying it. Explainer animations like this one have become especially popular, which is not surprising, since they really get the job done.

You can learn how to make video explainers for luxury goods here https://explain.ninja/blog/how-to-make-video-explainers-for-luxury-products/

And now let's move on to tips that will help you convince a client to buy your product:

Council number 1. Collection of information
Here it is important to understand to whom and why you are selling your product, what are its main advantages, how you differ from competitors, what is your unique selling proposition (USP).

You need to take this step seriously - this is the basis for your video.

Council number 2. The Importance of the Script
The script is like a foundation, which is of great importance. If the foundation gives a crack, the entire effectiveness of the roller can collapse. Explain everything in as much detail as possible, then choose the most important and embed it in the video.

Be sure to include your offer, product information, and your benefits in the video. You can also include a small case using the hero of the video as an example, make a call to action, we recommend using a lead magnet.

In simple words, a lead magnet is a “bait bun” - a valuable and free offer for a potential client.

The better you think over the script, the more likely the video will shoot and bring you benefits.

Council number 3. Like - listen - believe - buy
The law of sales says: like - listen - believe - buy.

The video should be liked by your viewers. To do this, in the video, you can either tell a story or a case about the main character (as was done in the video above), or add a little humor, intonations and sound effects.

At this point, it is very important to choose a good speaker. You can’t voice videos in a sad, quiet voice, and even in poor quality - this is an end to the effectiveness of the video.

The announcer must necessarily have a pleasant, sonorous voice, competently be able to change intonation and mood. For high-quality voice acting, you will also need good equipment and a special program for video processing.

If there is a choice between a video with voice acting and without, then of course it is better to choose the first option. Videos with high-quality voice acting influence customers much more effectively. However, if you do not have the opportunity to voice the video in high quality, then it is better to choose the option without voice acting. The efficiency will be less, but it will certainly be better than voice-over video in poor quality.

Remember, no matter how beautiful a video is, with poor voice acting it will not bring you any benefit.

Council number 4. Video design and sound design
Fine-tune every detail - sound design creates the overall appeal of the video, making the video look livelier, more energetic and better appeal to potential customers, when even the smallest details are emphasized by a distinct and unique sound.

If you make the video yourself, you can not particularly focus on this - after all, it is a very painstaking work. If you still decide to order a video from professionals, make sure that the video design matches the examples that you were guided by before creating the video, and the sound design is taken into account even in small things.

So, the viewer will have more positive impressions from the video.

Council number 5. Conclusion of the video to the top and analytics
After creating a video, you need to put it on the network, but before that it needs to be optimized so that it is found by the desired key request and it gains views from your potential customers.

We will talk more about video optimization and analytics in the following articles, since this topic can be talked about for a long time.

The most commonly used video upload sites are YouTube and Vimeo. The best analytics, according to many marketers, is provided by YouTube.

Outcome
Now you know how to create an effective video. Use these tips and increase your profits!

Stop torturing your customers with long and boring texts! Visualize information! After all, thanks to the videos, you begin to build relationships with the client even before your manager contacted him.