3 SEO Trends That Are Going To Be Important In 2023

Half of 2022 is over and it is time to think about the SEO trends that are going to be important in upcoming years. Implementing SEO tactics suggested by your Atlanta SEO company will take some time before they start showing results, so, for good results in the future, it is important that you pay attention to upcoming trends. If you employ the same tactics, you have been doing so far, it may not yield results in the coming year because SEO keeps changing with each update Google brings and other related events. Hence, for the best SEO for your website, it is important that you keep yourself abreast with what the future trends are going to be in 6 months or more so that you can plan early.    

Evolution of Link building

Traditional Link building is going out even in 2022 and will be more so in 2023. This important tool of SEO has reached its peak and the next thing it is going to do is evolve. The focus will be more on quality than quantity; so don’t fall into the trap of reaching out to any website that is somewhat related to your field. For the best result, you need to focus on authoritative domains in your specific field. Working together with social media platforms like Twitter or Instagram is also going to be all the more important and the links you build this way will stay relevant for a longer period of time. Link building is very important to SEO and will remain so in 2023 but in a different format.

Pay attention to the featured snippet

With the focus of Google being more on mobile optimization, it introduced the snippet feature on its search result page. And it has been a huge success as most smartphone users tend to click on the snippet website link more than any other search result. At first, people often mistook them for featured advertisements and shied away from clicking them, but with time people understood how this is the best result for their search queries and started using them. This is going to be more important going forward and hence you need to pay attention to your content vis-à-vis the keywords you are targeting. The more relevant your content is to the searched query, the better your chance to be on this feature. And once that happens, it is sure to increase your traffic.

Predictive search

People often assume predictive search is the same as Google autofill, but they are not. In fact, this feature is associated with very upcoming service of Google, Google discovery. This is a feed introduced by Google, especially for mobile users where the search results show videos and articles based on their predictive search queries. It is still a work in progress but already has a huge audience. So, ask your Atlanta SEO company how you can harness this in your favor. The algorithms behind it are still new but have great potential if you can adapt to them early, it is going to increase your website visitor numbers to a great extent.

So, these are the three SEO trends of 2023 that you should start paying attention to from now on.