A Minimum Viable Product, or MVP, is the creation of a test product. Many startups go through the MVP process before launching their product on a large scale. With few resources deployed (especially financial), the goal of the MVP is to receive as much user feedback as possible. In other words, it is a prototype of the product, or beta version for an application.
What is the role of the MVP?
The Minimum Viable Product allows you to create, with a minimum of investment, the most optimized product possible. Generally, it will be tested by target users. The opinions and feedback from the tests allow the product to be improved, to obtain a perfect final version.
The MVP is then perfect to test its idea, its concept and its model. This concept does not aim at the ideal, but rather to focus on the essential features. Hence the term "minimum". However, it is a finished product (design, interface, user experience and key functionalities), which remains for the end users.
Launching your startup with an MVP
Launching your startup with an MVP allows you to optimize many resources. In particular, it allows you to optimize your investments. By reducing the product to the essential, it is easier to test its market fit. It also allows you to stay focused on the initial idea and to avoid getting bogged down in features that are too complex to implement and require longer lead times.
Testing your product step by step will force you to go straight to the point. Making it evolve as you go along remains crucial to move forward.
How to create an MVP?
To create an MVP efficiently, you must keep in mind that you want to create the first version of your product, and that it will evolve.
If we were to create an MVP, there would be 4 key steps:
Validate your idea
Validating your idea consists in determining if you really meet a user need: who is your target, how can your product meet one of their needs, how will they use it?
Prioritize product features
Once you have validated your idea and defined your user journey, you need to prioritize the features of your product.
Develop and test the MVP
By focusing on the essential features of the product, develop it ultra quickly. Testing will allow you to evolve it. Focus only on improvements to the user experience.
Evolve your product
Once the basic features are up and running, you can start thinking about how to improve your product.
Creating your MVP in No Code
To launch a product such as a website or an application, you must have technical skills. If you want to develop your product quickly and with few resources as an MVP, you can use a No Code agency.
It is also possible to develop your product alone. You can develop your solution with tools that will allow you to launch your project quickly (Bubble, Webflow, Adalo, etc.). No Code has the advantage of being inexpensive and accessible to everyone.
All you need to do is train yourself in the tool you want to use. Many resources are available to help beginners.
What type of MVP to develop in No Code?
- Application
- SaaS
- Marketplace
- Website
How to get user feedback?
Placing a call to action on your MVP will allow you to get information about your users, but also to contact them to exchange with them. You can also get feedback and insights directly from your users. In parallel to your MVP, develop a landing page dedicated to collecting information from your users (targeting dissatisfaction, preferences, feature ideas to add, etc.).
Draw conclusions from user feedback
Identify and analyze feedback, statistics, etc., to rank them in order of importance. This will allow you to know if you should evolve your MVP or not. You may be faced with several cases.
You are accelerating the development of your project by adding new features and deploying it on a larger scale.
You test another feature on your product because you have identified a better opportunity based on user feedback.
Your solution didn't work, no opportunity arises because your product doesn't interest its users. You stop your MVP and decide not to evolve it.
Whatever happens, launching an MVP can only be beneficial to your experience. You can only learn from it. By minimizing your costs and focusing on the essentials, you can remain effective in improving your product. By starting with an MVP, you increase the likelihood of a successful end product.