How to repurpose old content for efficiency

Business owners know that quality content is critical. You may create informative blog posts, web pages, marketing videos, social media posts, and infographics on a regular basis. However, you may not realize that you can get more value out of old content by repurposing it.

Repurposing old content means taking valuable ideas and using them in a different way. For example, you can take information from a highly rated blog post and use it in an email marketing campaign. Or you can take a snippet from the video content and use it in a digital ad. You can read more about how to repurpose video content here https://explain.ninja/blog/8-ways-to-repurpose-video-content-in-2022/

By properly repurposing your old content, you'll find new audiences and platforms, save time, get more views, and improve SEO.

We'll look at ways to repurpose existing content to reach new audiences, improve your digital marketing ROI, and save time and money.

Clue. If you're running a podcast, you can convert your vlog into podcast content by editing it and re-recording the audio.

4 Ways to Repurpose Existing Content
If you distribute information through various marketing channels, you can attract more members of your target audience and get a higher ROI on content creation. Repurposing does not take long, but the benefits are significant.

Here are four steps to repurposing your content for efficiency.

Choose your best content.
The first step is to review analytics data and other metrics and insights to find the most effective content. Customize your date range to identify your most successful blog posts, social media posts, site updates, newsletters, and more.

Make a list of your best content for one month, six months, and a year. Look at your total page views, social media shares, and comments to find the content that resonates the most with your audience.

Link content to your audience.
Most brands have different buyers and potential customers at different stages of the buyer's journey. They all have different needs, assumptions, and pain points, which you can identify with buyer avatars.

Link each piece of successful content to one of your buyers. This trick will help you write less generic and more relevant, specific content that gets people to take action. The more specific your targeting is, the better your repurposed content will resonate with your audience.

Choose a platform.
Where are your customers when they make a purchasing decision? Go where they are so they can see your content. For example, to target Generation Z customers, add repurposed content to Instagram, TikTok, or Snapchat. Choose from three to five channels where your target audience is most likely to see content.

Make a plan.
Bring your old content to life based on your desired audience and platform. If you have a blog post, consider repurposing it as an infographic, video, blog review, social media post, PPC ad, ebook, podcast, or email marketing campaign.

Update it to add value and understanding. Include infographics or reader testimonials. Data and authority quotes will also increase your credibility and content value.

It's critical to repurpose content to be engaging, relevant, and user-friendly for your audience. If your audience is not engaged, the content will not be successful.

Did you know? You have many options for repurposing blog posts. Consider splitting posts in two, rewriting guest posts you've posted on other sites, or creating blog reviews.

What to do with old video content
If you have an old YouTube channel, don't let that video content go to waste. Instead, give these old videos new life and use them for any of the following types of content:

 - Mini video series. Split your one-hour video into smaller 15-minute clips for easier viewing.
 - Podcast episodes. Update your old video and re-record it as a podcast.
 - Blog posts. Record the audio and post it on your website or blog (may require some editing).
 - Video in social networks. Post your video on your social media accounts to boost your social media presence. For example, add it to your Instagram story.
 - Video courses and webinars. Turn training videos into video courses or webinars.
 - Lead magnets. Use existing content to create free e-books, white papers, user guides, and product sheets as downloadable lead magnets.

Clue. While creating good infographics can seem like a daunting task, free infographic maker tools can help you quickly create compelling and compelling infographics.

Get more out of your content investment
You put a lot of energy into creating content, so don't let past efforts fade away without a trace. Get the most out of your content by repurposing it.

You don't have to reinvent the wheel every time you write content. Instead, get more views, interactions, and sales with content that works for you over and over again.