Here are three reasons why you should learn about Winky-Axe and how to apply it to your marketing

You have definitely experienced this in your own marketing efforts. Perhaps you can influence someone to buy your product or sign up for a free trial. Or maybe you revel in seeing how they responded to your most cringe-worthy emails. Just remember: It doesn’t really matter who is watching. What matters is the impact that you are having. The Winky-Axe is a secret baseball weapon for marketers. Coined by Jay Conrad Ramsel, who served as chief marketing officer for Kodak in the 1950s, at a time when mail-order catalogs and television were the primary methods for communication and meeting potential new customers, the ax to the backside has been used and creatively deployed by marketers for over half a century. 2. What is the Winky-Axe? Winky-Axe is a smart tool that helps you find successful influencer marketing campaigns that are relevant to your niche or category. This way, you can make better marketing decisions by knowing what works best for your audience and scaling that knowledge for your campaigns. Winky’s campaign search engine uses analytics (AI) to figure out how campaigns in your industry achieved success and allows you to run a market analysis in a few clicks and get detailed information like cost, geography, and demographics for every campaign you explore. Winky cuts' your research time down from days to minutes! 3. How do you use the Winky-Axe in your marketing campaigns? The Winky-Axe is a great tool for social media marketing. Think about it: the Winky-Axe is a fun meme that helps create a connection between your brand and your customers. On social media, this can lead to more brand recognition. It has the power to make customers care. Axe is a simple and accessible analytics tool that is understandable for both professionals and anyone interested in this topic. By opening the Winky Axe report, you can easily assess the success of any campaign. Each campaign has its own rating and quality score. The quality of a campaign is determined by several main parameters, such as the ratio of the cost of the campaign to the engagement of the target audience as a result, the growth of followers for the advertised brand, and the quality of the new audience. You can assess the strengths and weaknesses of the campaign you are interested in at a glance, which will help you quickly and efficiently analyze the market segment you are interested in. 4. Why should I care about the Winky-Axe? I should care about the Winky-Axe because it’s a new way to get people to pay attention to my business or product. The term “stickiness” refers to your product’s ability to drive leads. When people pick your product, they’re thinking about it, so help them think and they’ll dig in. It’s important, then, that your marketing message conveys your product’s sticking power. Unfortunately, most marketing communication only gives people zero reasons to even care about your product. No sales page updates, no testimonials, no social proof, no news articles, no show videos. But all marketing communication fails when your product isn’t the most exciting. It isn’t a surprise that most consumers don’t feel left out. This brings us to the Winky-Axe. Any eager marketer knows hooked-sellers have at least one foot firmly in their funnel. What they don’t realize is that the people who are already engaged with your product will go right past your message. The tool itself is revolutionary. Anyone who wants to better understand how persuasion works and how it can be applied online would benefit from reading more about it and trying it out for themselves in their own marketing campaigns.