"Design Tips for Flexible and Adaptable Logos"

The article discusses strategies to ensure that a logo looks good in both large and small sizes. It emphasizes the importance of using versatile colors and fonts that maintain consistency and adaptability across formats. It cites Airbnb's rebranding as a successful example. For brands with long names, simplicity is recommended, such as using acronyms like H&M. Additionally, creating different logo variations, like primary, secondary, and sub-mark logos, allows for flexibility and maintains brand recognition across various scales, as seen in Kodak's approach.

How do I ensure that my logo looks good in both large and small sizes? Versatile Colors and Fonts: Use colors and fonts that work well both in large and small sizes. This ensures consistency and adaptability in all formats. A good example of a great rebranding in this case could be seen in airbnb's case! Simplicity for Long Brand Names: If the brand name is lengthy (e.g., "Brad n Angelina's Celestial Artisan Blend"), consider using an acronym or abbreviation, like in the case of H&M. Logo Variations: In some cases you might create different versions of the logo, like Kodak's primary logo for full details, secondary logo for smaller sizes, and sub-mark logo, and a favicom for even smaller applications. This allows for flexibility and maintains brand recognition across various scales.