Why You Should Consider Investing in iOS App Development

As you can see the whole world is evolving and turning digital, we are becoming more and more dependent on smart devices for everyday tasks. Out of those smart devices, smartphones are on the top. Smartphones are being used for personal as well as professional reasons. Whether you are an owner of a large enterprise, a retailer, or a small business owner, your services and products should be visible to your potential customers if you want to make it to the next level. To do this, you have to win the smartphone market by developing a mobile application. Both iOS and Android platforms offer some advantages and disadvantages, due to this most of companies get confused while selecting the correct development platform that can offer profits to their business.

Developing a mobile application is nothing like a cakewalk as there are various acts and figures that need o to be considered while developing a mobile application. The very first thing that you need to consider while developing a mobile application is to think about which platform will you choose for development? Although Android is ruling the app development market, the iOS platform has got a lot of traction over the last few years. Apart from this, there are more than 2.5 million mobile applications in Apple’s app store.

Developing a mobile application is a challenging task and it requires a team of professional designers, developers, testers, project managers, and QA. You need to put a lot of money in to mobile application development, so it is important to hire a trustworthy and professional mobile application development company that can cater to the needs and requirements of your business. The quality and user experience of the application will decide the success of your business in the market. A good app promotes the business in the right direction.

Mobile Application Development Market Size

As per reports, there were around 284 billion applications were downloaded in the year 2020. The global mobile application market size in the year 2018 was around $106.27 billion and it is expected to reach $407.31 billion by the end of the year 2026 with a CAGR of 18.4%. So, what do you think? What can be the reason behind this growth? The 21st-century generation has become mobile dependent. People go to sleep while using their mobile phones and the very first thing they surely do in the morning is checking their mobile phone. Checking all the messaging apps and scrolling through social media before starting their day. According to official reports, on average, an individual spends around 4 hours on their mobile device daily.

The most important thing for the business is a customer. Customer is like God and you have to be your customer. Conduct market research to know about the services and products your customer loves and target your potential customer according to their preferences. Gone were the days when customers used to go out to visit different stores for buying products. As now everything has gone digital, every service and product is just a single click away. So, in order to survive in this competitive market, having an online presence is not an accessory, but a compulsion for every business. If you really want to generate benefits from your business, then you should consider making an interactive and exclusive mobile application for your business.

Investing in iOS Application Development

With the overwhelming level of competition, it is important for you to continuously evolve your business with the latest technology to make sure that your business can stand apart from your competitors. Businesses are going with iOS application development as the iOS platform is quite a profitable and lucrative option. Enterprises are expanding their business horizons by investing in iOS application development for a wide array of benefits it offers. If your main goal is to expand your business, then iOS application development should be your forte as it ensures profit and success.

Increased User Engagement

User engagement usually depends on the value users receive for their money and time. Through push notification, you can reignite user’s interest in what your business has to offer. Sending regular updates about new services and products with personalized discount coupons will remind them that your business still exists for increased engagement.

Although Progressive Web Applications can easily process push notifications, integration of native-level features such as Calendars and HealthKit can offer a wide array of opportunities to increase user engagement with personalized notifications. CleverTap revealed that adding user’s names with their location increased user engagement by less than 1%. Integrating personalized information of users such as user’s interests and behavior is a better strategy for increasing user engagement in 2021 and upcoming years.

Streamline User Experience

Push notifications and integration of native features are like the tip of the iceberg for streamlining the user experience of the mobile application. Integration of biometric authentication such as fingerprint and facial recognition can make things easier for users. This means that once the user has downloaded the application the app won’t feel out of the place to them. It will offer a familiar feel to the user for increasing user engagement and conversion rates.  

This principle can be used with in-browser experience too. Web applications make things easier for businesses by allowing them to offer a rich user experience and widen their business scope. The instant application offers a rich experience to users for leveraging the full potential of your application without even downloading it. Their accessibility creates brand loyalty and trust, which means you can easily harness the power of SERPs and rankings, allowing your users to get the full experience of your application.

Enhanced Accessibility

Developing a mobile application for your business is the very first step for realizing the goals of your business. Your customers will have a single-stop place to gather all the information about the products and services that your business has to offer. Your potential customers will have all the services they want in their pocket. Moreover, they can access everything they require at any time from any place.

Reports reveal that customers usually feel satisfied when they purchase a product or service from brands through mobile applications. If the customers are satisfied with your services and applications, probably they will refer your application to others.

Improved Brand Recognition

Mobile application development can work miracles to improve your brand presence in the market. This investment will surely make your business in Android and iOS application stores. Most of the potential clients who are searching for services or products that you are offering are probably going to search for it and download your mobile application. If your mobile application is stunning, easy to understand, and well-crafted, it will have extraordinary impacts on your clients and will improve your brand recognition.

A mobile application means that your client will access your logo each time they unlock their smartphones. This has been proven to be a powerful technique to improve your image's permeability while simultaneously expanding your user base. As forecasted by reports, 61% of mobile users say they have a superior opinion of a brand if it is accessible with an extraordinary mobile experience.

Boost Mobile Transactions and Sales

The eCommerce market has become progressively well known since the launch of PayPal and Amazon. For eCommerce retailers Retailer, following the mobile-based marketing approach for 500 organizations resulted in an 80% increment in sales. Out of this, 42% came from mobile sales applications.

Simplicity is an essential part of any mobile application. Clients that are using your mobile application should feel a seamless user experience while exploring the application without any complications.

For each successful mobile application, it should have an in-app payment gateway. Payment gateways, for example, PayPal and Payoneer offer secure and quick checkout measures for their clients. With an in-app payment gateway, a mobile application ensures your clients that your site is genuine while making a protected and convenient approach to buy your services and products.

Room for Improvement

It is practically difficult to do business in the 21st century without paying attention to what your clients are saying about the services and products you offer. Giving an ear to your clients will help create a market-winning strategy. Your mobile application will serve as a dependable and significant stage where clients can make their contributions.

There are many users who are ready to share required information with you if you ensure to offer quality services in return. Because of some reliable analytic tools, you can generate valuable insights from some of your potential mobile application users. These experiences will help you to discover the weak points of your marketing strategy and make necessary adjustments. For example, Starbucks figured out how to claim more than 17 million active supporters after gathering insights and information from their mobile application.

Conclusion

There could be no other platform better compared to iOS if you want to develop a seamless and easy-to-use application. The iOS mobile application development is considered as the most beneficial asset which can help to grow your business in the right direction. iOS is the ideal stage for secure mobile application transactions. Nowadays, security is the most important factor at any cost. Thus, if the users have a platform where they have a guarantee of safety of all the activities they perform, they will go for it without any doubt. Now you can kickstart your business with iOS application development as a result of its better speed and minimal cost of development to generate a more prominent income.