IM

ABSTRACT This chapter examines the impact of three different aspects of romantic discourse on social networks: romance, identity, and privacy. Qualitative research focused on the influence of the social networks on the opinions and interpersonal behavior of 11 single academics, aged 30-45 years old, men and women who used Facebook as a means for meeting potential romantic partners. The research employed semi structured in-depth interviews to elicit qualitative data. Results indicate that an intimate, romantic setting cannot exist on the social network. Most users enhanced their identity in order to appear more attractive online. Most of the interviewees clearly felt that they needed to control the exposure of their personal details, and there was a clear indication that privacy does not exist online: it seems to be impossible to limit exposure of the published contents to specific selected audiences. Online romantic relationships are a metonymy for rapidly changing values and social norms in a dynamic global reality.