ניהול פרסום ב- AdWords ו- PPC
- Analytics/Reporting Google Analytics, Googl Adwords, Tags manager, Google Search console, Google Website Optimizer etc.
- CRM: Powerlink, ClickUp etc.
- SEO (Semrush, Zefo etc.)
- Messenger Marketing Automation (create for Messanger FB, Manychat and Chatfuel Bot connect with Zapier etc.)
- Report on campaigns performance under my responsibility
- Campaigns analyzing & Audit on different levels in Facebook, Instagramm, Google & Bing Ads, etc.
- Optimize campaigns on daily basis
- Comparing reports (between different products, different brands, countries etc)
- Diagnose problems and interface with the relevant factor to identify solution
- Lead all company’s department with tracking platforms
- Taking care of creatives rotation
- Working knowledge of Native platforms specifically Taboola, Outbrain etc.
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, search retargeting, keyword contextual, affinity, look-a-like
- Advanced Excel Preferred (pivot tables, vlookups, if, etc.)
- Attention to detail and the ability to think outside the box
- Design, define and build the entire User Acquisition strategy across regions, platforms and audiences
- Constantly test designs, offers, content and user experience to drive conversions
- Optimize acquisition and remarketing channels ROI to increase and retain relevant websites traffic
- Coordinate and execute “go-to-market” plans partnering closely with other marketing functions