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Yael Takomi
ישראל
פרילנסר
צור קשר
מועדף
שפות
עברית
שפת אם
אנגלית
שליטה קרובה לשפת אם
תחומי התמחות
קאוצ'ינג ואימון
400 ₪ לשעה
אימון להעצמה אישית
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition
אימון לקבלת החלטות
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
בכירים
400 ₪ לשעה
כללי, שונות, בכירים
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
מנהלי מוצר בכירים
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
שיווק ומכירות
400 ₪ לשעה
כללי, שונות
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition
פיתוח עסקי
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
ייעוץ, ליווי עסקי
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
טכנולוגיה
400 ₪ לשעה
טכנולוגיה כללי, שונות
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
ניהול פרויקטים, מנהל פרויקט
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
עיצוב וגרפיקה
400 ₪ לשעה
עיצוב ממשקי משתמש - UI, UX
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
משחקים, עיצוב משחקים
A former product ad monetization manager at Playtika and product monetization go-to-market strategies at Meta.
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
Throughout her career, Yael's mission was to understand users, their motivations, and their behavior, making better products in the process.
In her career, she has been involved in a variety of innovative projects pertaining to monetization and product development, as well as advising VCs as part of a joint project with Meta on how to maximize their investments from the point of view of product monetization and user acquisition.
UNIVERSITY LECTURER at Jolt 3 courses :
Quick Wins to Improve Your Customer Experience
Unit Economics for Startups
Behavioural Economics
נסיון תעסוקתי
מרץ 2023
-
היום
UNIVERSITY LECTURER, 3 courses
Jolt Technology College , Israel- LECTURER in 3 courses
- Quick Wins to Improve Your Customer Experience
- Unit Economics for Startups
- Behavioural Economics
אוקטובר 2021
-
ינואר 2023
MOBILE GAMING GROWTH MANAGER
Facebook/Meta , Ireland- Managing budgets of €50M, delivering quarter-over-quarter growth of 6%.
- Leading 2 high-impact global projects collaborating with cross-functional
- teams, across multiple markets including EMEA, USA and Asia.
- Designing and implementing new features to improve user conversion,
- retention and product monetization.
- Advising multinational VCs including VGames, on how to optimize
- investments and in which markets to invest.
- Creating and delivering webinars on SKAN and iOs14 for 18 companies,
- refining their understanding of user behavior and improving impact.
ינואר 2019
-
ספטמבר 2022
MONETIZATION AND PRODUCT MARKETING MANAGER
Playtika , Israel- MONETIZATION AND PRODUCT MARKETING MANAGER, (2021):
- Leading a development team, directing the player experience vision,
- focusing on player engagement and retention, ensuring high quality
- product execution and delivery.
- Designing and implementing the monetisation strategy, identifying sales
- drivers, optimising the user experience.
- Analysing target markets to identify monetisation opportunities across
- different market channels.
- Collaborating with technical teams to identify problems, opportunities and
- solutions to support user needs.
- Defining and evaluating success metrics (KPI’s) and reporting to senior
- management.
- MONETIZATION AND PRODUCT MARKETING MANAGER, (2020 - 2021):
- Implementing technology to improve user conversion, retention and
- monetization in line with vision and goals.
- Developing and managing global partnerships with leading brands
- including Bose, Hard-Rock and NASCAR.
- Executing the global growth strategy including in USA, Canada, UK,
- expanding reach with new audiences.
- Developing and delivering an impactful narrative to cross-functional teams
- on the importance of ad monetization.
- MARKETING AND PRODUCT MONETIZATION MANAGER, (2019 - 2020):
- Building the Product Ad Monetisation structure from scratch, collaborating
- with multi-disciplinary teams.
קורסים, הסמכות, לימודי תעודה
תארים אקדמיים
קישורים
open.spotify.com/episode/3jmm46QqqsSHq49DuSS8HF?si=iTseZRsMS9-A0OrLNWdGcQ&nd=1
Ep. 101: A Roadmap To Optimal Ad Placement
Listen to this episode from Mastering Retention on Spotify. Whether you are promoting your game or advertising in your game, optimal ads and ad placement is key. This week on Mastering Retention, Tom speaks with Mobile Ad Monetization Expert, Yael Takomi (Mobile Gaming at Facebook) about setting realistic expectations for new users, segmented ad placement, the use of analytics in ad placement, and so much more!Here are your cheat codes:0:45 How did Yael Takomi get into the video game industry?4:06 How does a player become a user?5:45 How to tell the story of your game.9:55 Setting honest expectations for new users.15:56 Marketing with monetization - with product.20:31 Where to start with ad monetization. 26:15 Segmented ad placement.28:31 Ad placement gone wrong.30:30 Ad placement done correctly.34:08 You never want to lose a paying customer39:33 Ad placements based on player sessions.45:22 Using analytics to decide ad placements.51:17 How to keep more players around longer.
linkedin.com/in/yaeltakomi
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