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Project: Campaign art direction
Client: Infinidat
Infinidat provides enterprise storage solutions. The Faster-than-All-Flash Challenge was created to promote the InfiniBox, its flagship product, by challenging other companies to compare their storage speed with the InfiniBox. The winner got to choose a worthy cause to contribute to.
Since the message to convey was all about speed and agility, I incorporated the cheetah concept into the main visuals, which added movement and intrigue to the otherwise large and stagnant-looking storage box product. Elements in this campaign included logo design, website Hero banners, landing page, social ads, and extensive email campaign – in 7 languages.
Client: Infinidat
Infinidat provides enterprise storage solutions. The Faster-than-All-Flash Challenge was created to promote the InfiniBox, its flagship product, by challenging other companies to compare their storage speed with the InfiniBox. The winner got to choose a worthy cause to contribute to.
Since the message to convey was all about speed and agility, I incorporated the cheetah concept into the main visuals, which added movement and intrigue to the otherwise large and stagnant-looking storage box product. Elements in this campaign included logo design, website Hero banners, landing page, social ads, and extensive email campaign – in 7 languages.
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