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Project: Branding, Business deck, Website
Client: Tonbo Ventures
Tonbo is a venture capital fund and studio. Their mission is to build sustainable commercial companies by partnering with purpose-driven entrepreneurs with extraordinary climate tech solutions.
It was determined from the research phase that the desired branding needs to focus on Tonbo as a finance venture first and it's environmental specialty second. Tonbo must be perceived as a reliable, trustworthy and stable financial company and therefore the leading aesthetic must be clean, precise and conservative – but with a "zing", or wink, to the creative and young nature of the tech startups it works with.
The word "Tonbo" in Japanese means Dragonfly – a theme that holds specific meaning to the founder – and is therefore also incorporated into some of the visuals.
Client: Tonbo Ventures
Tonbo is a venture capital fund and studio. Their mission is to build sustainable commercial companies by partnering with purpose-driven entrepreneurs with extraordinary climate tech solutions.
It was determined from the research phase that the desired branding needs to focus on Tonbo as a finance venture first and it's environmental specialty second. Tonbo must be perceived as a reliable, trustworthy and stable financial company and therefore the leading aesthetic must be clean, precise and conservative – but with a "zing", or wink, to the creative and young nature of the tech startups it works with.
The word "Tonbo" in Japanese means Dragonfly – a theme that holds specific meaning to the founder – and is therefore also incorporated into some of the visuals.
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